The Changing Face of Web Marketing (uk franchise businesses)

September 30th, 2009 admin Posted in business |

By Francesco Pratt

Almost everyone from interactive advertising agencies to any web advertising agency worth its salt to business owners who are looking to turn their online presence into a revenue-generating business venture has heard of “search engine optimization”, although they all may have half baked ideas about what exactly it entails.

The earlier practice was to select some keywords, place them (or stuff them, as was the norm earlier) in the web content, throw in some meta tags (again stuffed with keywords), submit the website in directories and exchange of few links with other sites.

But that practice has for long been on its way out. Neither is it enough to make your website search friendly enough, not is it looked upon favorably by either the search engines or your customers.

Typical search engine optimization is not enough any more to established your online presence or your brand. With Web 2.0 firmly in and Web 3.0 peeping on the horizon, these are times to let people, the end users take the decision, take your message forward in so many shapes as Web-video, web-audio, web discussions, articles, blogs, forums, postings in social networking sites (SNS) and what not.

SEO in these times is about delivering the marketing message to the targeted audience, not just make it SE friendly. If latter is your choice, or you are still stuck in the old method of SEO, you will end up corrupting or distorting the message by techniques aimed at attracting search engine robots. This way you will drive away real people who may actually be potential customers.

8 Milestones To Success

With Web 2.0, audio and video content have become very effective method of delivering marketing messages over the Web. But before you as a web

marketer jump on to the bandwagon, do go over following points to ponder:

(a) These multi media messages should not be cost prohibitive so that even small and medium-sized companies could afford professional Web-audio and Web-video. They are the real revenue earner for you.

(b) Remember the website design is about delivering the marketing message effectively and unequivocally and not just search engine optimization. This point is particularly important for web design firms who double as web advertising agencies.

(c) Professionally done Web-audio and Web-video requires more than just the ability to use a video camera. So avoid a rush job as professional multimedia story-telling requires a unique set of creative skills and technical ability.

(d) Make sure that all messages whether on the web or offline confirm to each other whether you have been developer of all these messages or not.

(e) Evaluate business opportunities in the broader sense of marketing. Build viable partnerships by sitting down and taking a hard look at how various factors might complement your message.

(f) Don’t ever forget that the web is used by 87% of Internet users today to research goods and services and that extra knowledge is not available anywhere else. So do give the visitor something worthwhile. Ask yourself while designing a website or any marketing campaign, what as a user am I getting and will it add value to my life, career, business, etc.

(g) Spend considerable time to analyze what the competitors are doing. If they are successful you would know why, and if they are not you would know what to avoid.

(h) Do spend time to make a beautiful web site that is attractive and add value to the visitor, but it will all be wasted effort if it does not make it easy for people to contact your client. Take time to build a site that lets people communicate with the client. Very fundamental, but equally necessary and ignored many a times.

All this sounds great but how and who can implement the strategies. Pay attention to what those old marketing warhorses are saying. Web or not, the fundamentals of marketing remains right there, and companies with experience in marketing and advertising along with providing web development services are best equipped to show you the right and time tested way to do things.

These guys may not flaunt the latest PDA or be rather old fashioned in their sense of fashion but they have years of experience building successful campaigns behind them.

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Working From At your house

By liam wharvell

Work At At your house

All the technique through} the final years of my corporate career in London, the proposal of work from home was steadily gaining greater acceptance as an alternative to doing duty in the office using all the commuting time and inconvenience that to involved.

Friday was a favourite day for staff to stay from at home plus working remotely, no doubt because the initiative of a long commute at your house at the end of a tiring week was the final straw to threatened that break the loyal office worker’s back!

I, myself, used that take help of the work-at-home movement at a Friday because I had a particularly long and tiring multi-mode commute that plus at work; two hours each mode courtesy of a car, a train, the underground and my own two feet!

It soon became clear to me that, with modern technology, working from at home could, under confident circumstances, be as productive, in fact greater than productive, than the conventional technique of slogging into the office every day.

Sure, there were times when face-to-face meetings were important and building rapport required personal interactions - other than by and large, working remotely was very effective.

There’s something around having the flexibility that do things the method you will to do them; to select your breaks when you will them plus not that have to live up that the expectations of others in terms of how you dress, the means you pick to sit in your chair or the state in which you keep your desk.

Regrettably, the concept of work at house is still sneered at by less progressive companies and managers, various of whom harbour suspicions to ‘an member of staff not seen is an worker not working’!

Let’s be honest, for those less-than-committed employees, the temptation to pursue other interests is perhaps greater from home, although then less-than-committed employees are hardly competitive to be genuinely greater than committed recently because they’re under the watchful eye of the boss.

Work at house is, my mind, the approach of the future as advances in technology rapidly overcome the practical hurdles previously associated using remote working.

It just makes thus much over sense.

In fact, it’s not just the convenience and lower amount associated with working from house to will, in my opinion, cause the explosion of this trend, other than the unprecedented access to needed skills to remote-working technology is starting to unleash.

Think around this for a moment…

You’re a greatest class creative working in the field of advertising in South Africa. A London based advertising agency has immediately won a big contract at a leading European car maker who is seeking greater penetration of the UK market. They desperately have involve of good quality people - people like you - to working on the account.

Until recently, being based in South Africa would have disqualified you at such an opportunity nevertheless using advances in technology, things have changed.

You have the right skills, you are English speaking and you have a good quality sense for the product and the market. Your choice of everywhere that live and working at is no longer such an issue, thanks that the Internet plus related technologies. In fact being based in South Africa becomes a two-way advantage. You can charge less than your European counterparts plus still live recently as well.

Greater than plus more, companies will look beyond their traditional city and country bases to get a hold the right skills at the lowest cost. Working will be outsourced. People with the finest skills-fit offering the top value for money in favor of their services will be contracted for the required duration, rather than being hired as costly full-time employees.

The world of trade is varying quickly plus dramatically, thankfulness that come again} I call ‘global village technologies’.

Pardon?} does all this have to do with life coaching?

Actually, everything!

Single of the questions I obtain asked largely time and again by people considering a career in life coaching, is:

“Do you think there is sufficient demand in my area?”

Sometimes, when the prospect is calling in at my honest recipe has to be: “No”.

However that’s my key in to the wrong question!

You see, life training is, in my admittedly somewhat biased opinion, the world’s most excellent work-from-home business.

Helping people transform their lives is a know-how to transcends geographical boundaries and, with the advent of increasingly cheaper telephone calls plus free Internet based telephony like Skype, offering life instruction services that people located from the other end of the country - or half manner about the world for to matter - is now constrained only by possible timing plus language differences.

So, if you are passionate about people plus you dream of the perfect lifestyle firm - someplace you can work from at home when it suits you plus working with clients to speak your language, everyplace in the country or the world, bringing them greater personal freedom, improved self-confidence and growth - then I urge you

thatto} consider life coaching.

http://www.work-from-or-at-home.co.uk